WE DIDN'T WANT TO
BREW THIS LAGER
...And the fact that we can means the climate is in a seriously tough spot. Last year, more than 6,000 fires raged across Canada, burning 4% of our forests—causing an unprecedented amount of Fireweed to bloom from their ashes, and generating enough Fireweed honey to brew this beer. So we rolled up our sleeves and got to work.
With this beer, you’re giving back to our decimated land. Because when it comes to protecting our forests, we can. And we are.
making of:
The label
Through his fumage technique, artist Steven Spazuk shows us how he created the Fire Bloom label.
making of:
The BEER
Meet Ryan, Cole and Collin from Best of Kin and follow along as they explain how and why they made Fire Bloom.
To the health of our forests
Fire Bloom Honey Lager is crafted to help regenerate disturbed landscapes. Funds from Fire Bloom sales at Best of Kin Social, Sobeys,
and Pursuit Restaurants will be donated to help restore our land.
ON NOW: HELP REBUILD JASPER
ONGOING INITIATIVES: Project Forest
Learn more about the state of Canadian Forests and wildfires.
Enjoy the refreshing taste of Fire Bloom. Fund reforestation.
Find Fire Bloom in Best of Kin’s Calgary taproom and across Alberta in select locations
